Piggy Bank

[stantang]

A sweet spot by Animal Logic

http://features.cgsociety.org/cgfilms/c ... ry_id=3582

[HammerChugoh]

handsome~

[alt_L]

Hahaha...
finally somebody spot it...

The actual commercial has 2 parts.
The one available on Animal Logic is the 2nd part.
(Perhaps the CG Society one is also the 2nd half only...)

A very successful campaign... at least you would keep wondering
what this TV commercial is about when the 1st half was broadcasted on air. Just purely piggy banks' mass escape...
(before they dive into water, they got their money well sealed
with tapes by other pigs)

Apart from TVC, the campaigns uses billboard, bus stands &
newspapers to boost the effect
( by posting lost & missing posters of the piggy banks)
It lasted almost a week before the 2nd part was shown
on air to review what's going on.

[alt_L]

http://www.youtube.com/watch?v=FvaRLgcJ ... bank%20bnz

This one contains the first half of the Piggy Bank TVC...
(though there's an audio playback lagging problem)