DreamWorks Animation's India plans: Katzenberg nods yes

[h2o]

It's official and its coming straight from DreamWorks SKG cofounder Jeffrey Katzenberg's mouth.

"DreamWorks is very much looking at doing business in India," he told Animation 'xpress at the Cannes Film Festival where he was promoting Over the Hedge.

Katzenberg said he had been to India twice in the past nine months. "India is a very exciting place and has potential for great animation. We've been very impressed with the Indian animation community's enthusiasm to master the constantly changing tools of CG animation. We believe this eagerness will lead to the development of a highly skilled animation community."

He added, however, that Dreamworks foray into India would not be in the form of outsourcing. "It will be definitely more than that.

"Katzenberg pointed out that what animation is witnessing is its second renaissance. "The first wave was in the eighties and was more handdrawn," he pointed out. "Today, animation is digital. Today's animated movies demand superior technological achievement along with tremendous artistry and storytelling. Now is a great time for our industry."

DreamWorks Animation produces two movies per year.


Source from Animation 'xpress
http://www.animationxpress.com/anex/y2k ... nex836.htm

[stantang]

You know animationxpress.com is an Indian site, right?

I'm sure he also visited a lot of other countries in the past 9 months... he didn't say anything about Dreamworks is opening a shop there "for sure"... They are just "very much looking"... I'm sure he won't say "no, we're not looking at India at all" to the Indian press...The headline "it's offical" seems misleading.

[h2o]

..... that Dreamworks foray into India would not be in the form of outsourcing. "It will be definitely more than that"

just wait and see but Dreamworks want to lower the cost is true

[HammerChugoh]

It is a pretty "unstopable" trend of moving some animation process to low cost country. It's not only Dreamworks, everyone knows R&H has a facility in india, they think it's their advantage and going to expand it for at least 50% as an effort of lowing cost. And I think modeling and programming jobs are more possible to be gone from US, some of their auto modeling job for Fast & Furious 3 was done in the india shops (my roommate supervises some of his india coworker but he said they are just okay~~~) and programming are traditionally india's shining spot.

For dreamworks, they are constantly looking for chances to outsource project to asia like india, imagi in HK, taiwan company CGCG. just to lower the cost. But then it's does always work out that way(in fact it's never worked yet) as most asia studio don't have that experience and pipeline for big CG production, which make it more expensive that what they planned to spend.


So prehaps I will be looking for jobs in Hongkong in near future....who can give me a job ~?

[h2o]

Just same as HK.... it's a trend of move in China

May be I need to looking for jobs in China later